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Denim expert Jeff Rudes and stylist Susie Crippen combined forces to create J Brand, which launched in 2005. They pioneered the move towards jeans with clean pockets and dark indigo washes at a time when heavy embellishment and distressing was all the rage and have inspired the fashion elite ever since. By staying ahead of the game with fashion-forward designs and the season’s must-have styles, whilst upholding its commitment to create classic, clean, denim, J Brand has earned itself a firm celebrity following, with everyone from Kate Moss to Kate Winslet stepping out in a pair.